“Sometimes just knowing this service is there can make people feel more hopeful.”
“1-800,” which puts music to the internal conflict tormenting those who feel compelled to reach out to a suicide hotline, was released with the full cooperation of the NSPL. “ wanted permission from us to use the number, and of course, we were all delighted to let that happen,” says Draper. And Logic and his team effectively did that.” But its significance, Draper tells Variety, goes far beyond the numbers. “To stand up there, not only with the number on their backs, but the message that you’re not alone - that, we thought, was most important to get out there.
The data has yet to be tallied for the boost that followed Logic’s performance of the hit at Sunday’s MTV Video Music Awards - he was joined by Khalid, Alessia Cara, and local Los Angeles volunteers in T-shirts bearing the lifeline’s number, each of whom had lived with or experienced suicide. One commonality many of the callers share: that “the song made a difference,” he adds.
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